Marketing and advertising is big business. Behind the business is an entire academic field of study focused on consumer behavior! This is where Dr. Peter McGraw thrives. He is a Behavioral Economist and Professor of Marketing and Psychology at the University of Colorado Boulder.
When the cannabis industry was beginning to boom in Colorado, Josh Whitaker, already a seasoned marketing pro and entrepreneur, recognized this new industry had a critical need for his skill and experience. So, in 2015, Josh launched Team Maryjane, a company focused on developing and promoting cannabis brands, offering full-scale and fractional marketing packages. Team Maryjane soon managed to learn savvy tricks-of-the-trade to assist with sales, distribution, and order fulfillment specifically for CBD brands. Thus, Josh launched another company in 2019 dedicated exclusively to handling CBD clients. Fully Amplified is the first fully outsourced operations company for CBD brands! They have cultivated the best way to maximize their clients’ revenues and minimize expenses, hence “fully amplifying” every CBD brand. In this episode, Josh imparts how he plowed through the last several years of hard work building both niche marketing companies, navigated by his passion for marketing and incredible entrepreneurial spirit. (And somehow, through all of this, he still found the time to volunteer!)
Michael Doyle, CEO of Brand Iron, didn’t always know marketing was his calling; he thought he was supposed to be a teacher. Upon college graduation, Michael made a dramatic pivot away from the education field and let his natural aptitude for marketing and entrepreneurship pave the way for his future! Listen to Michael walk us through his successes and challenges as a branding expert, speaker and author of a new book, “7 Secrets of a Brand Champion.” For additional information about Brand Iron, please visit www.brandiron.net.