Bob Clark, the host of the OnFire B2B Podcast interviews Matt Brower, Founder and Managing Broker at Column Commercial Partners. In this mini episode Bob asks Matt how he quantifies and drives results at Column Commercial Partners (and all other business endeavors). We hope you find this helpful and we thank Bob for the opportunity!
Marketing and advertising is big business. Behind the business is an entire academic field of study focused on consumer behavior! This is where Dr. Peter McGraw thrives. He is a Behavioral Economist and Professor of Marketing and Psychology at the University of Colorado Boulder.
Ozobot just might have one of the coolest (and cutest) products for K-12 learning anywhere! It’s an edtech company, meaning most of their customers are primary and secondary schools. Ozobot collaborated with educators and school systems around the world to design a tech tool and lessons that are integrated into core curriculum for math, reading, science, and more. Plus, with two ways to code–on screens with blocks and screen-free with colors–the company’s robots put the A in STEAM and give children the tools to create with technology. Nader Hamda, Founder and CEO of Ozobot, explains how his own children inspired the initial concept for Ozobot.
When the cannabis industry was beginning to boom in Colorado, Josh Whitaker, already a seasoned marketing pro and entrepreneur, recognized this new industry had a critical need for his skill and experience. So, in 2015, Josh launched Team Maryjane, a company focused on developing and promoting cannabis brands, offering full-scale and fractional marketing packages. Team Maryjane soon managed to learn savvy tricks-of-the-trade to assist with sales, distribution, and order fulfillment specifically for CBD brands. Thus, Josh launched another company in 2019 dedicated exclusively to handling CBD clients. Fully Amplified is the first fully outsourced operations company for CBD brands! They have cultivated the best way to maximize their clients’ revenues and minimize expenses, hence “fully amplifying” every CBD brand. In this episode, Josh imparts how he plowed through the last several years of hard work building both niche marketing companies, navigated by his passion for marketing and incredible entrepreneurial spirit. (And somehow, through all of this, he still found the time to volunteer!)
There are several ways to price professional services rendered and charging customers or clients for the time spent is a common approach. However, placing value on time rather than the service itself, often provokes us to ration every cent and consequently we may not receive optimum services. Stan Doida, Founder and Attorney at Doida Law Group is working to reframe the value of legal services so that clients can reap the maximum benefits of legal counsel, rather than fragmented or inaccurate counsel based on a very limited scope of information provided to the attorney. Stan's firm offers fixed fees which gives clients price certainty from the start and allows for a deeper, more strategic relationship. In this episode, Stan points out that taking time out of the equation of billing is mutually beneficial for the client and attorney because it encourages the client to provide the entire scope of a situation and as a result, the attorney can offer exceptional counsel. Listen to learn more about how the Doida Law Group is disrupting the legal industry and about the services they offer in Business and Finance Law.
Meet Steve Jenkins, CEO and Co-Founder of 3CO. To comprehend what he and his business partner do, you first have to understand what augmented reality is. Simply put, augmented reality is the integration of the real world and computer-generated sensory information. 3CO uses 3D scanners and augmented reality technology to help businesses digitize their inventory and virtually install anything from the inventory into your smartphone camera viewfinder. From there, the applications are endless! Listen as Steve tells us more about 3CO and how their augmented reality technology works!
Exceptional Admins, founded by Hilani Ellis, is a boutique executive search firm solely focused on placing administrative professionals with executives, innovators, and entrepreneurs for the purpose of strengthening and more efficiently accelerating business operations forward. As a former executive assistant herself, she knows first-hand that it is a selfless role and that every administrative professional has a unique set of skills and distinctive character, just as executives do. Hilani takes the time to thoroughly analyze the needs of each executive to then handpick the best professional for the role. Although Hilani’s primary focus is on the extraordinary quality of each placement, her business has more than doubled since its inception in 2017-and all from referrals! Listen as she describes her dynamic approach to fulfilling the indispensable role of administrative professionals in this episode of Industry Alchemist.
Alchemy can be defined as "a seemingly magical process of transformation or creation," according to the Oxford English Dictionary.
Welcome to the Industry Alchemist podcast, formerly known as Colorado A-List. This podcast exists to tell the stories of entrepreneurs, business owners, and leaders who are transforming their industry. In each episode we learn about the journey of the brave souls carving a new path, moving their industry and our lives forward in an extraordinary way. The host of the show is Matt Brower, Owner and Managing Broker of Column Commercial Partners and Founder & CEO of OfficeChief.
Our podcast is coming up on it's first birthday and we would love your support!
Here's my quick ask: