Today’s guest is a business owner in the survivalist industry and an author of a new book called, “The Turnaround Gift.” His company, Survival Frog, provides information about emergency preparedness as well as a source for survival and outdoor gear (for times like the present COVID-19 pandemic). Several years ago, the survivalist industry experienced a downturn in sales and he had to quickly adapt to the changes. During this time, he learned invaluable lessons about how to make quick strategic decisions, scrutinize every area of operations to improve efficiency, as well as how to remain objective during a time when emotions are running high. And he came out on the other side of the downturn, confident that his company is able to weather any storm, economic or otherwise. Listen as Byron Walker, Founder and CEO of Survival Frog, outlines several suggestions for entrepreneurs currently struck with a massive downturn in business due to the COVID-19 pandemic.