In this episode, Matt interviews
Justin Moss
, Founder of The Pineapple Agency. Justin’s experiential marketing firm has worked with many clients you may be familiar with such as Adidas, Under Armour, Google, Bud Light, Coca-Cola, Live Nation, (the list goes on!). Listen to learn what experiential marketing is, how the company has temporarily shifted strategies to work through the pandemic, and find out why Matt was once the Bud Light Knight for one of The Pineapple Agency's marketing activations!
Marketing and advertising is big business. Behind the business is an entire academic field of study focused on consumer behavior! This is where Dr. Peter McGraw thrives. He is a Behavioral Economist and Professor of Marketing and Psychology at the University of Colorado Boulder.
In this episode, Matt speaks with Jeremy Choi, CEO and Coach at LPS Athletic Centre in Toronto, Canada! The LPS Athletic Centre is an internationally known destination program for athletes (adults and kids) striving to maximize their explosive power in sports that require intervals of extremely high exertion. (Incidentally, they also train executive-level leaders for a slightly different arena-the boardroom). The company uses a methodology and certification process created by them, called the Athlete Activation System. The system is so effective they have trademarked the term Monstas™ to describe clients after their metamorphosis!
Alchemy can be defined as "a seemingly magical process of transformation or creation," according to the Oxford English Dictionary.
Welcome to the Industry Alchemist podcast, formerly known as Colorado A-List. This podcast exists to tell the stories of entrepreneurs, business owners, and leaders who are transforming their industry. In each episode we learn about the journey of the brave souls carving a new path, moving their industry and our lives forward in an extraordinary way. The host of the show is Matt Brower, Owner and Managing Broker of Column Commercial Partners and Founder & CEO of OfficeChief.
Our podcast is coming up on it's first birthday and we would love your support!
Here's my quick ask:
Alchemy can be defined as "a seemingly magical process of transformation or creation," according to the Oxford English Dictionary.
Welcome to the Industry Alchemist podcast, formerly known as Colorado A-List. This podcast exists to tell the stories of entrepreneurs, business owners, and leaders who are transforming their industry. In each episode we learn about the journey of the brave souls carving a new path, moving their industry and our lives forward in an extraordinary way. The host of the show is Matt Brower, Owner and Managing Broker of Column Commercial Partners and Founder & CEO of OfficeChief.
Our podcast is coming up on it's first birthday and we would love your support!
Here's my quick ask:
